A product description sample food is essential to the overall success of an e-commerce business. To write a quality product description, you have to take into consideration both search engine optimization tactics as well as a consumer's point of view. The goal is never to use useless terms and phrases. You will need to consider Google's guidelines when creating a product description sample food, as well as think like a consumer, to ensure the description is successful in ranking on Google and aligns with the consumer's keyword search.

What to Avoid When Writing a Product Description

Generally, there are certain words that copywriters will try to avoid when creating product descriptions. If you are writing a product description, you will want to make sure you not using any of the words below. If you find yourself using one of them, it's best to find an alternative. You don't want your brand to appear unintelligent.

  • "Got," along with the words "get" and "gotten," are not words you want to use. You don't want to tell consumers to "get a loaf of bread." Instead, you want to suggest that they buy or purchase a loaf of bread.
  • "Actually" is another word you want to avoid, as well as "literally" and "honestly." These words are considered gap fillers.
  • "Stunning" is a word that is used way too much on the internet, and from a copywriter and editor's point of view, it is viewed as a lazy word.
  • "Just" is not a good word to use because it makes the writer sound unsure.
  • "Nice" is another lazy word, and it should be avoided and replaced with a different word, such as "delightful" or "pleasant."
  • "Very" along with the words "kind of" and "maybe" should never be used in copy, especially when creating product descriptions.
  • "Sorry" should be avoided as it is often viewed as having some type of related negative connotation.

How to Write a Product Description

When writing a product description, you want to do your best to be reassuring. The first thing you should do when creating a product description is to let the audience know you are offering a one-time-only deal. This grabs their attention. It also alerts them to the fact that they are getting a great bargain.

You can even go so far as to compliment them on the fact that they were able to find such a valuable bargain. To ensure you let them know they have come across a bargain, use the word "deal." You will also want to make sure you are making the deal sound as if it is an exclusive offer. Furthermore, you will want to detail the product as being something the consumer needs. In other words, make it appear that it is an essential product. For example, "These cereal bars are essential for a hearty breakfast."

Another way to grab their attention to convince them to make a purchase is by making it sound as if buying the product will one way or another save them money. For example, "With our energy-packed protein bars, you won't have to worry about cooking breakfast every morning."

It's also not ideal to use the word "treat" in product descriptions. This word, along with the words "splash" and "expensive" is not a word that enhance the effectiveness of text copy.

Understanding Duplicate Copy

Duplicate copy can ruin a business just like bad reviews can because it can lead to cases relating to plagiarism. To make sure you are not creating and publishing duplicate content, it is in your best interest to use a program like Copyscape.com that allows you to test your content for instances of duplication. If the content is flagged as being duplicate, you will need to rewrite it.

How to Use Keywords Effectively

In the past, keywords were used in a very negative way. They were overused, but thankfully, Google and other search engines took note of this and deployed an algorithm that ensures content with misused keywords does not rank well on search engine results pages. Keywords should be used naturally. If a certain keyword doesn't sound natural, don't use it. Ideally, though, your keyword density should be somewhere between two to five percent. For example, if you have a product description that is 200 words, the keyword should appear four to 10 times.

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