Los Angeles Trademark Attorneys & Lawyers
How it Works
Los Angeles Trademark Lawyers
Why Hire a Trademark Lawyer?
The USPTO has lawyers to guide you through the process of registering your trademark. However, most people choose to hire a private attorney, and that is the wisest choice. With qualified legal help on your side, you have a 50 percent greater chance of gaining approval for your trademark.
Plus, in a competitive business atmosphere like Los Angeles, you don't want to waste valuable time trying to figure things out for yourself when a lawyer could streamline the process. The top trademark attorneys make it easier to get through legal tasks.
- Creating your trademark. The best trademark lawyers understand what types of marks are likely to get approved for registration. They help you search both California state and federal trademark databases so you can be sure your trademark isn't infringing on an existing mark.
- Registering your trademark. The trademark application has strict requirements. You don't want to risk being rejected because of a technical error on your application.
- Maintaining your trademark. Just because a mark is registered doesn't mean that the registration is good forever. After five years, you have to submit proof that you are still using your trademark.
- Defending your trademark. If someone else is infringing on your mark, the attorney helps you put a stop to that and perhaps even get you compensation for the unauthorized use.
- Other intellectual property tasks. A trademark lawyer specializes specifically in trademarks, but if you have other intellectual property legal tasks that you need help with, your attorney may be able to give you a sound referral.
Trademark lawyers are either transactional or litigation. Transactional attorneys help with registering and creating trademarks, whereas litigation attorneys are there for you if you face any issues related to an existing trademark.
Los Angeles County is home to more than 244,000 businesses. In fact, if the county was a nation on its own, the economy would be the 19th largest in the world. To save your business from getting lost in the shuffle, you need a strong trademark, and an attorney can help with that.
How to Find the Best Trademark Lawyer in Los Angeles
California has a unified bar association, which means that all lawyers who practice in California are members of the State Bar Association. You should always check a potential lawyer's credentials before you commit to them. There are nearly 200,000 active members of California's bar association. The state's bar examination is one of the toughest in the country.
Besides bar membership, you should take note of these things.
- Read attorney reviews. There are several sources you can turn to find peer reviews of lawyers, including Martindale.com. You can also check local certified Lawyer Referral Services. In Los Angeles County, you might go to Attorney Referral Service of the Los Angeles County Bar Association or the Attorney Search Network.
- Read attorney biographies. An attorney's biography gives you insight into their experience dealing with trademarks.
Before you hire a lawyer, dig into the details of what you can expect from them by finding out:
- If the attorney will personally handle your case or if someone else in their firm will be taking point. If it will be someone else, ask to look at that person's credentials.
- How the lawyer bills. They may charge a flat rate for some services, like trademark research or applications. For litigation, a retainer may be required. Be sure you understand what the hourly rate is and if there will be any more fees.
- If the attorney has experience, not just with trademarks in general, but with trademarks in your industry
- If the lawyer knows the ins and outs of both state trademark registration and federal registration
Questions for Your Trademark Lawyer
- What kinds of things can I trademark, and what are the benefits of registering a trademark?
- How much do you charge? How often will I pay you, and are there any more fees I should be aware of?
- How much does it cost to register a trademark?
- How much experience with trademarks do you have? How many trademark searches does your firm do each year?
- Tell me about past trademark litigation cases that you've handled.
- Should I register my trademark on the state or federal level? What is the difference?
- How can I protect my trademark after I register it?
- Are you a member of the California State Bar?
- How will you communicate with me, and will you be available on short notice if I need immediate help with something?
Finding the right trademark lawyer in Los Angeles benefits your business and saves you from headaches down the road. They can help you with trademark registration and litigation, as well as other legal issues that relate to this type of intellectual property.
Why use UpCounsel to hire a Los Angeles Trademark Attorney?
You always get experienced professionals and high caliber work.
Your work gets done quickly because professionals are always available.
More cost effective
We use technology to cut traditional overhead and save you thousands.
UpCounsel has been talked about in:
Money-Back Guarantee on All of Your Legal Work
Applies to all transactions with verified attorneys on UpCounselIn the event that you are unsatisfied with the work of an attorney you hired on UpCounsel, just let us know. We’ll take care of it and refund your money up to $5,000 so you can hire another attorney to help you.
Legal Services Offered by Our On-Demand Los Angeles Trademark Attorneys
Our experienced Los Angeles trademark attorneys & lawyers represent individuals and businesses with everything they need to secure and protect their trademarks. Our attorneys can help individuals with everything from trademark clearance searches to determine whether the desired mark is available for adoption, use, and registration. By reviewing the search reports thoroughly, they can conclusively determine the extent to which a mark is already being used and the potential success of filing a trademark.
Trademark licensing can be complex, but our trademark attorneys have experience drafting agreements on behalf of both licensees and trademark owners - thus allowing you to capitalize on your valuable intellectual property. Our Los Angeles trademark attorneys can also draft and file your trademark with the United States Patent and Trademark Office (USPTO), including Intent to Use and Use in Commerce applications.
Our attorneys can also help protect your trademark around the globe by assisting clients with filing trademark applications under the Madrid Protocol, which allows trademark holders to obtain protection in multiple countries by filing a single application.
Improve Your Legal ROI with Affordable Trademark Attorneys that service Los Angeles, CA.
What Our Customers Have to Say
"UpCounsel gives me access to big-firm lawyers minus the big-firm price tag. I work with several attorneys on the platform and there are never surprises...I always receive quality legal work at competitive rates that larger firms simply cannot match."
"Every startup needs to know about UpCounsel. We found great attorneys at great prices and were able to focus our resources on improving our business instead of paying legal bills."
"Before UpCounsel it was hard for us to find the right lawyer with the right expertise for our business. UpCounsel solves those problems by being more affordable and helping us find the right lawyer in no time."
- 9 min read
What is a Suggestive Trademark?
A suggestive trademark is a distinctive, but not descriptive, mark which does not describe a product, but suggests or references it, requiring consumers to exercise imagination to connect the mark with the product.
There are five different categories of trademarks. Each is defined by the degree of distinctiveness inherent in its use. They were put in place by a federal appeals court ruling in the case of Abercrombie & Fitch Co. vs. Hunting World, Inc. As such, the standard used to determine under which category a mark falls is called the Abercrombie Test.
These five categories are:
- 7 min read
Updated June 24, 2020:
What Is Product Licensing?
Product licensing is a streamlined way to turn an idea into a product that's ready for sale. Here's how to license a product:
- Come up with a great idea.
- Protect your intellectual property through the United States Patent and Trademark Office (USPTO).
- License a company to manufacture and distribute your product.
- Collect royalties.
Product Licensing: What Is It?
Product licensing is one of the easiest ways for inventors to bring their ideas to life. Inventors simply rent, or license, their ideas to a company, which manufactures and distributes the pro
- 11 min read
Updated November 19, 2020:
What Is a Trademark?
A trademark is a word, phrase, logo, or symbol that represents a company or its products. A trademark protects a company's intellectual property. To qualify for a federal trademark registered with the United States Patent and Trademark Office (USPTO):
- You must use or intend to use the mark in commerce.
- The mark must be distinctive to your business.
Trademarks: What Do They Do?
A trademark protects certain aspects of your business and distinguishes your company and products from those of other businesses. You can trademark the following, as long as they relate to commerce:<
- 9 min read
Updated September 6, 2021:
Do you want to learn more about how to trademark a word? This involves registering a single word as a trademark with the U.S. Patent and Trademark Office (USPTO). A trademark is a word, phrase, sign, symbol, or logo used to identify a product's owner. Trademarks give exclusive rights to a person or company to use a specific mark within an industry.
What Is a Trademark?
Any design, logo, symbol, name, or word that distinguishes a product or service from those offered by its competitors is a trademark. If you own a trademark, you can prevent others from using it. The benefit of having a trademark is that it represents your brand and over time may come to stand for quality. Someone with similar goods or services can’t use the same trademark.
- 10 min read
What Is a Trademark Symbol?
There are two main trademark symbols: ™ (HTML: &#8482; or &trade; or Unicode: U+2122) and ® (HTML: &reg; or Unicode: U+000AE) and a third less common: ℠ (HTML: &#8480; or Unicode: U+02120). These symbols promote a piece of intellectual property and its trademark status. They distinguish a company's goods and services. You should use trademark symbols with a range of intellectual property, including your brand name, your product names, your logo, and your slogan.