Bowling Green Trademark Attorneys & Lawyers

What is Keyword Advertising Trademark Infringement?

Keyword advertising trademark infringement occurs when online search engine companies sell trademarked words and phrases to competitors of the trademark owner. Keyword advertising trademark infringement is a relatively new concept since search engines have become more widely used in the last decade.

Trademark owners are unhappy with this practice because they believe it leads to confusion among consumers. When consumers search for keywords that fall under the trademark, they see those exact words on websites that don't relate to the actual product or brand. This also increases the time it takes to find the right product or service from the company that holds the trademark.

Infringement only occurs when the search engi

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What Is Trademark Registration?

Federal trademark registration establishes a business's or person's ownership of a trademark. The main purpose of federal trademark registration is to offer as much protection as possible for slogans, logos, and brand names from infringement. The process of trademark registration takes at least six months, but can last longer.

A trademark is any mark that one uses or intends to use to distinguish the goods of a manufacturer from that of another manufacturer. Another term for trademark is a brand name.

Trademarks are an important business tool because they give a company the ability to establish a product's reputation. Trademarks can include the following:

• Names
• Words
• Symbols
• Logos

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What Is a Trademarked Logo?

A trademarked logo is a company logo that has been trademarked and receives protection through the trademark laws.

What Is a Trademark?

A trademark is used to protect intellectual property from infringement. A trademark is a name, word, logo, or symbol that represents a company. Time and money are spent developing a company's logo, and it is therefore important to protect.

A company's logo is representative of the brand. The logo is also recognizable by customers, making it important to also protect its reputation.

A trademark is not required, nor is it always necessary. For small, regional companies, a trademarked brand or logo is not necessary. A trademark automatically begins with

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What Is Software Forensics?

Software forensics is a branch of science that investigates computer software text codes and binary codes in cases involving patent infringement or theft. Software forensics can be used to support evidence for legal disputes over intellectual property, patents, and trademarks.

Digital forensics and computer forensics are both tools used to recover computer files. Digital forensics tries to find files that are the same, and software forensics examiners focus on function.

Software forensics is especially important in patent and trade cases. In these cases, someone might have copied another person's code, but rewritten that code in a way to hide the theft. A digital forensic examiner may not have the tools or capabilities to prove a crime occurred.

The followin

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Intellectual Theft: What Is It?

Intellectual theft is stealing or using without permission someone else's intellectual property.

Intellectual property is any creative or commercial innovation, any new method that has economic value, or any distinctive mark which might include a name, symbol, or logo that's used in commercial practices. This type of property includes ideas and property protected by trade secret laws, trademarks, patents, or copyrights. Client lists, mechanical inventions, poems, logos, and other items can be covered under intellectual property.

Intellectual property is protected by patent for inventions, trademarks for commercial marks or branded products, and copyrights on creative pursuits such as music, photo, poems. Intellectual property is protected under state and federal laws. Intellectual property is commonly abbreviated as IP.

How to Know if Intellectual Theft Has Occurred?

Theft of intellectual p

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