Bowling Green Trademark Attorneys & Lawyers

Key Takeaways

• Keyword advertising involves bidding on search engine keywords, which may include competitor trademarks.
• Trademark holders may claim infringement if keyword use causes consumer confusion.
• Courts analyze factors like consumer sophistication, evidence of confusion, and fair use when deciding infringement claims.
• Defensive keyword strategies can mitigate legal risk, such as purchasing your own trademarks.
• Search engines typically avoid liability; the burden falls on the advertiser.

What is Keyword Advertising Trademark Infringement?

Keyword advertising trademark infringement occurs when online search engine companies sell trademarked words and phrases to competitors of the trademark owner. Keyword advertising trademark infringement is a relatively new concept since search engines have become more widely used in the last decade.

Trademark owners a

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Key Takeaways:

• Intellectual theft involves unauthorized use or theft of intellectual property (IP), protected under laws like patents, copyrights, trademarks, and trade secrets.
• IP theft can severely impact businesses, including loss of revenue, damage to reputation, and potential legal consequences for the thief.
• Victims of IP theft can pursue remedies such as cease-and-desist letters, lawsuits, or law enforcement assistance.
• Prevention strategies include robust cybersecurity measures, employee training, and IP registration with relevant authorities.

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KEY TAKEAWAYS

• A trademark is a legally recognized word, phrase, symbol, design used to help consumers identify your goods or services.
• A company may get stronger, exclusive, and nationwide rights to use a trademark from the U.S. Patent and Trademark Office.
• To file a successful trade mark application, avoid common mistakes such as choosing a non-distinctive trademark, misclassifying goods/services, and failing to conduct a comprehensive trademark search. 

How to Register a Trademark

If you have created a mark or logo for your business, registering your trademark or logo is important to the success of your organization. A registered trademark provides various benefits such as broader rights and protections. A registered trademark is an asset to your business.  If you are a domestic trademark applicant, you can trademark your logo without the assistance of an attorney through the  United

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What Is Software Forensics?

Software forensics is a branch of science that investigates computer software text codes and binary codes in cases involving patent infringement or theft. Software forensics can be used to support evidence for legal disputes over intellectual property, patents, and trademarks. 

Digital forensics and computer forensics are both tools used to recover computer files. Digital forensics tries to find files that are the same, and software forensics examiners focus on function.

Software forensics is especially important in patent and trade cases. In these cases, someone might have copied another person's code, but rewritten that code in a way to hide the theft. A digital forensic examiner may not have the tools or capabilities to prove a crime occurred. If you need help,

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