There are many ways of issuing shares. Regular shares that are on the stock markets don't have any preferential rights but have classic rights. Businesses that are listed on the stock exchange might want to get a higher number of capital shares by listing ordinary shares. There are a variety of ways to issues shares, including the following:

  • Public offers
  • Offers for sale
  • Subscription offers
  • Placings

Public Offers

A public offer is also known as an initial public offer or IPO. This has the potential to draw the most capital, but it does cost more to list shares this way. Companies that are new in the stock market might be looking for large amounts of capital to consolidate or expand their businesses and will likely use this method. Offers for subscriptions and sales are other parts of this public offer.

A prospectus is an invitation to the public to let them buy shares, and the business can decide to accept the offer or not. The prospectus has information in it that's relevant to the company, including its history, current standings, and what they see for themselves in the future. However, this is a costly way to issue shares.

The business may get an agency to convince the public to purchase a larger number of shares in a relatively short timeframe. For example, a company may have a public issue of 1,000 shares at one dollar each for an issue price of $1.20.

Offers for Sale

An offer for sale is when the public is invited to purchase a company's existing shares. Current shareholders can use this to their advantage to remove part or all of the company holdings.

Shareholders can often take advantage of this by combining public offers with offers for sale. Every investor will indicate how many shares they think they'll purchase and what price is agreeable to pay. The company should pick a price where all the shares are issued and receive the highest revenue possible. This is known as the strike price.

Subscription Offers

A public offer to subscribe to new shares in the business is known as an offer for subscription. This lets the public directly apply to the shares for a set price. An offer for subscription is another part of the initial public offer in addition to an offer for sale, which lets companies gain new capital.


Targeting certain investors who have the best chance of being interested in investment companies is often done using a placing. Share placing isn't as costly as an offer for subscription, which is helpful when the combined amount of the offer is cheap. There are two kinds of placing: private placing and stock exchange placing.

Private placing is when a finance company provides capital that isn't in the form of a loan, but instead the purchase of shares or an issue of debentures. This can include a particular situation where a business uses a stockbroker to arrange for an investment in life insurance or trust companies to purchase a block of debentures or shares, even if they're not on the stock exchange market. Stock exchange placing is where the company puts the issue it's getting with a stock exchange firm. The firm acts as the agent of the business selling shares publicly.

In this example, the broker often has the assistance of the house who is issuing and coordinates for large investors, including investment trusts, to be in charge of buying the shares that are issued. In Kenya, you must have permission from the Capital Markets Authority and Stock Exchange if you want to sell shares via stock exchange placing.


Shares that are on the United States stock exchange or abroad that have a high number of public shareholders can use the introduction method. This is also an option for shares that multiple shareholders have or if the market value lets the shares that are listed be understood by other shareholders.

Companies that are internationally traded can qualify for this method of shares since they're often held by multiple public shareholders. The company won't issue any new shares in a stock exchange introduction but will gain a facility for current shares that are traded via the stock exchange.

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