Concurrent Use Trademark: Everything You Need to Know
Its registration occurs when an applicant with an eligible trademark requests issuance of a registration concurrent with the registration of a conflicting mark.3 min read
Concurrent use trademark registration occurs when an applicant with an eligible trademark requests issuance of a registration concurrent with the registration of a conflicting mark.
Why Apply for Concurrent Use Trademark Registration?
For trademark applicants seeking the benefits that come from federal trademark registration, concurrent use registration may yield advantages despite potentially infringing on another entity's trademark rights.
One of the most significant principles of trademark regulation in the U.S. is that the initial entity to establish and utilize a trademark has the exclusive right to its continued usage in relation to their products or services. In that regard, they likewise have the right to stop others from using their trademark or anything that closely resembles it in order to prevent consumer confusion.
Concurrent use registration allows the owners of both trademarks the protection of federal registration, with each one limited in certain ways to reduce the chance of any confusion among members of the public. Essentially, both trademark owners agree to do their best to stay out of the other brand's way, whether it be through the industries they are competing in or the local areas in which they are operating.
In a typical concurrent use scenario, one entity limits its use of the trademark to a specific geographic area or industry when the second trademark user later, and often innocently, adopts the same or a very similar trademark. The second user, then, typically uses the mark in an area geographically removed from the first. Alternatively, the second user might sell goods in a different industry or product segment to avoid trademark infringement.
Application Requirements for Concurrent Use Trademark Registration
Applications for concurrent use are considered in a similar manner to other trademark applications. Attorneys at the United States Patent and Trademark Office review all applications to determine their compliance with registration requirements. Applications must conform to four criteria in order to receive registration for concurrent use:
- Applicants must specifically list their goods and services, as well as the physical locations and geographic scope in which they will operate with their trademark.
- Applicants must also specify exceptions to their claim of use, including any knowledge they have of others currently using said trademark, the products involved, the location, and timeframe of the trademark's usage.
- Applicants must likewise list all known concurrent users along with their addresses, any registrations or applications they own or have filed, and the manner in which the mark is used.
- The approved concurrent use will be constructed in such a way that assures only the concurrent registrant will have the right to the trademark's usage, as the sole exception to the rights of the other registrants.
Concurrent use applicants may also be obliged to meet additional conditions, depending on whether the application is submitted to the Trademark Trial and Appeal Board or is resulting from a court order.
Concurrent Use Agreements
In certain circumstances, two entities may choose to forge concurrent agreements, also known as co-existence or consent agreements, in which they mutually allow for trademark use.
Concurrent use agreements are an effective way to resolve disputes over trademarks when chances are low for customer confusion or an adverse effect on either group's brand. However, in these types of agreements, the power is almost exclusively with the original trademark holder.
Common Law Trademark Rights and the Trademark Act
Common law can help establish trademark protection for the first user of a mark within a given territory, regardless of registration status. In order to discern which party has the right to trademark use, a close examination must be undertaken to explore who used the mark first in that territory, how it was used, what records exist of its first use, and so forth. Disputing a trademark requires knowledgeable legal discernment and frequently involves complex sets of facts.
The safest practice is to be the first to both register and use a trademark in order to maintain exclusive rights to the mark. Under the Trademark Act, the application filing date establishes the date of a trademark's “constructive use,” regardless of whether the date coincides with actual or intended use of the trademark. This gives the applicant nationwide priority in most cases, except for entities who began to use the mark, or applied for the mark, before that date. Under these circumstances, common law may also be used to sort through the facts and establish who holds proper claim to the trademark.
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