SEO Project Manager at UpCounsel

SEO Project Manager

As an SEO Project Manager at UpCounsel, you will immediately play an integral role in strategic planning and execution of our Search Engine Optimization roadmap. You will join our fast growing team as a key employee and work directly with our Lead SEO and CTO to build and shape the future direction of our search growth strategy.


At UpCounsel you will:

  • Own important SEO projects around SEO content creation, link building and organic traffic.
  • Own critical projects around large scale keyword research and content creation.
  • Use outreach and link acquisition strategies to grow organic traffic as a KPI.
  • Create and manage link building processes and teams with the help of the SEO Lead.
  • Help build and maintain our SEO roadmap for both on-site and off-site efforts.
  • Hire and work with content team members and writers to ensure that content is properly optimized for search.
  • Execute exclusively on white hat strategies.
  • Work with product managers and engineers to outline new search-related products and enhancements.
  • Own and launch millions of search pages.
  • Work with the marketing department to increase on-site conversions.


An ideal candidate will:

  • 2-4 years of SEO experience, preferably with very large sites.
  • Excellent written and verbal communication skills in understanding and describing complex SEO concepts.
  • Have clear understanding of white hat vs. black hat SEO methods.
  • Knowledge of on-site technical issues impacting SEO: titles, meta tags, page elements, semantic markup, robots.txt, canonical links, crosslinking, duplicate / unique content, sitemaps, doorway pages, 301 redirects, etc.
  • Expertise with off-site ranking factors, specifically scalable link building processes.
  • Experience creating recommendations for sites which have dynamic content, URL parameters, heavy use of Javascript, and large scale content issues.
  • Strong analytical skills and not afraid to dig into the data (SQL experience is a plus).
  • Ability to understand and strategize about the relationship between social media, content marketing and SEO.
  • Ability to look at and understand HTML, CSS and Javascript to develop SEO suggestions.
  • Have experience working with product managers and engineers to achieve desired SEO goals.
  • Have the ability to drive conversion optimization for organic search pages (using A/B tests and best practices).

Perks & Benefits

Health + Vision + Dental Insurance

Full medical, dental and vision to keep you healthy

Competitive salary + equity

Competitive salary & generous stock option package


We encourage our team to be thinking about their future

Open vacation policy

We don’t track PTO - take the time that you need

Enjoy delicious meals

Enjoy lunch at the office

Flexible work hours

Flex your schedule to start and end work when is best for you

Commuter reimbursements

Get reimbursed for your public transportation costs each month

Customize your workstation

Build your workstation and desk to make it comfortable

Team Retreats

Quarterly off-site team retreats full of fun surprises and team inspiration


When it comes to games, we know how to have fun! Foosball, Xbox, fantasy football, and more!

Great coffee 24/7

We're serious about getting quality coffee from throughout the world

We're in San Francisco