Marketing Manager - Conversion Rate Optimization at UpCounsel

Marketing Manager - Conversion Rate Optimization

We are looking for an exceptional conversion rate optimization (CRO) leader to oversee all organic and paid traffic channels to Upcounsel including both small business and enterprise clients. You will lead and execute across teams to brainstorm and prioritize tests, outline requirements and mock-up initial designs, launch the tests, and analyze results. We’re looking for a deep understanding of the conversion funnel and CRO best practices, and proven experience improving conversion rates, while enhancing user experience and ensuring we hit our monthly and quarterly objectives and goals.

At Upcounsel, you will:

  • Outline testing hypotheses and ideas in a clear document. Coordinate peer reviews with the Marketing and Product teams across SEO, SEM, Branding, and more to brainstorm and outline testing ideas.
  • Build and Manage the testing roadmap. Develop a prioritized list for all testing ideas
  • Develop test requirements and mock-ups with clear business impact estimates to peer review with Marketing and Product teams. Work with our Marketing and Product teams to set the testing goals, draft wireframes and write tech requirements so they can be easily communicated and passed to our Engineering teams for development.
  • Own the tracking, management, and analysis for all performance marketing tests. You will leverage industry-leading testing platforms to track, report and manage all CRO testing.
  • Report on testing results. Communicate testing results to management and leadership.
  • Share and build on successes. Leverage testing learnings across the businesses to accelerate success.

The ideal candidate is:

  • A CRO expert. You have 3-5+ years of experience with CRO and user experience improvements with an established and consistent history of success.
  • Skilled in project management and execution. You consistently drive projects and execute through the team to deliver improvements to conversion rate, revenue, profit, quality, user experience and more.
  • Well versed in all testing platforms. You have experience using Optimizely, Google Optimize, Unbounce, and other leading platforms.
  • A leader and strategist. You have at least 1-2 years of experience leading the CRO growth function and working with cross-functional groups to deliver on your goals.
  • Not satisfied with the status quo. You don’t meet goals, you set new benchmarks for success. You are excited by new challenges, take calculated risks, and push yourself to achieve maximum results
  • Highly analytical. You are able to analyze large data sets and understand the conversion funnel to run tests that will improve performance. You’re very comfortable with Google Analytics and other analytics platforms.
  • A mover and a shaker. You’re hungry to deliver growth and have a gritty ‘test and learn’ mentality that is willing to take calculated risks.
  • Passionate about Product responsibilities. You can take testing objectives and translate them into documents for peer review, wireframes and requirements that you deliver to our Product and Engineering teams for development.

Benefits + Perks

We want UpCounsel to be a great place to work. It’s that simple. We continue to look for new approaches to provide competitive wages, quality benefits, opportunities for our employees' growth and a culture that supports our strong commitment to family, balance, and wellness. Here are just a few of the benefits and perks you can expect at UpCounsel.

  • Healthcare: Choose between Anthem or Kaiser. We offer Delta Dental and VSP (for vision)
  • Flexible Paid Time Off
  • 12 Weeks company paid Parental Leave
  • 100% reimbursement for Work-related public transportation expenses
  • Work Remote Wednesdays
  • Learning stipend
  • We're located in the Financial District, near BART, Muni, and even the California Street cable car!

Perks & Benefits

Health + Vision + Dental Insurance

Full medical, dental and vision to keep you healthy

Competitive salary + equity

Competitive salary & generous stock option package


We encourage our team to be thinking about their future

Open vacation policy

We don’t track PTO - take the time that you need

Enjoy delicious meals

Enjoy lunch at the office

Flexible work hours

Flex your schedule to start and end work when is best for you

Commuter reimbursements

Get reimbursed for your public transportation costs each month

Customize your workstation

Build your workstation and desk to make it comfortable

Team Retreats

Quarterly off-site team retreats full of fun surprises and team inspiration


When it comes to games, we know how to have fun! Foosball, Xbox, fantasy football, and more!

Great coffee 24/7

We're serious about getting quality coffee from throughout the world

We're in San Francisco