Marketing Automation Specialist at UpCounsel

Marketing Automation Specialist

UpCounsel is seeking a Marketing Automation Specialist to help manage and grow our email marketing and automation efforts. You will work with our marketing and product teams to develop customer-facing email campaigns and experiments.

As a Marketing Automation Specialist, you will contribute to all aspects of planning, executing, optimizing, testing, and reporting on automation marketing efforts. Candidates should have strong writing, project management, and editing skills. Experience with Marketo is greatly desired. You will be responsible for driving customer retention by optimizing metrics such as open rate, click rate, page views and conversion rate.


At UpCounsel you will:

  • Conceptualize, implement, and optimize nurturing campaigns to support the UpCounsel SMB marketplace to drive conversion and retention
  • Plan and execute monthly winback campaigns
  • Serve as a ‘hands-on’ marketing automation resource for email marketing campaign requests
  • Manage the UpCounsel email newsletters
  • Help test and validate new legal topics for our target audience
  • Run on-going A/B tests for email, messaging, and user experiences
  • Create and manage segmentation within Marketo
  • Contribute to other team projects and initiatives, remaining flexible and willing to contribute to the larger company initiatives
  • Be a team player in a small, flat-structured, highly collaborative environment


An ideal candidate will:

  • Have 3 - 5 years of digital marketing experience with hands-on experience managing email marketing campaigns in a B2B organization
  • Have an editorial mindset that seeks to understand what audiences consume
  • Strong copywriting skills
  • Experience with Marketo & SalesForce (or similar platforms)
  • Experience with Velocity Script and HTML desired but not required
  • Be comfortable working with and analyzing data - strong Excel skills are preferred
  • Focused on learning, testing, winning, failing, and finding solutions to multiple challenges
  • Be highly organized and understand the balance between systems, processes, and ideas in a very fast-paced environment
  • Demonstrate excellent written and verbal communication skills for describing complex concepts and documenting strategy, learnings, processes, and results
  • Be a self-starter who enjoys learning new skills, isn’t afraid to ask questions, and brings new ideas to the table

Perks & Benefits

Health + Vision + Dental Insurance

Full medical, dental and vision to keep you healthy

Competitive salary + equity

Competitive salary & generous stock option package


We encourage our team to be thinking about their future

Open vacation policy

We don’t track PTO - take the time that you need

Enjoy delicious meals

Enjoy lunch at the office

Flexible work hours

Flex your schedule to start and end work when is best for you

Commuter reimbursements

Get reimbursed for your public transportation costs each month

Customize your workstation

Build your workstation and desk to make it comfortable

Team Retreats

Quarterly off-site team retreats full of fun surprises and team inspiration


When it comes to games, we know how to have fun! Foosball, Xbox, fantasy football, and more!

Great coffee 24/7

We're serious about getting quality coffee from throughout the world

We're in San Francisco