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Rhea De Aenlle
E-Commerce, Privacy and Data Security
California
CA, Patent Bar, CIPP/US, CIPP/E
"She is so intelligent"
About
Rhea works with e-commerce clients on matters that include reviewing, drafting, and negotiating commercial agreements such SaaS agreements, terms of services, privacy policies, data processing agreements,… read more business associate agreements, software licenses, service agreements, cloud services, and master service agreements.
Rhea also has significant experience working with life science companies on matters such as technology development, patent strategy, clinical trials, research & development, material transfer agreements, and confidentiality agreements.
upcounsel
experience
Practice Areas
Client Reviews
"It was a pleasure to work with Rhea to prepare our CCPA compliance. We had a complete overview of the actions we needed to take."
"Rhea went above and beyond for us. We’re a small start up and she helped find options to keep cost down but still get great quality work. Would definitely recommend and plan to work with her again."
"Rhea is my go to attorney! Great to work with and always very professional and thorough"
"Rhea is very thorough and knowledgeable, she was very thoughtful in how she put together our document and listened to our requests!"
"Rhea was very responsive and completed my assignment in the time promised."
"Rhea was a pleasure to work with. Looking forward to working with her again in the future."
Work History
Law Office of Rhea de Aenlle
Commercial, Privacy, and Intellectual Property Attorney
May 2018 - Present
• Advise clients about privacy and security laws, GDPR, CCPA, HIPAA, and FERPA
• Review, draft, and negotiate service (MSAs), SaaS, marketing, software and content license, and cloud services agreements
• Draft terms of services, privacy policies, data processing agreements, BAAs, clinical trials and MTAs
• CIPP/US, CIPP/E, registered patent attorney
Pepper Hamilton
IP Practice Group Associate
Mar 2008 - Feb 2018
• Drafted SaaS, content, advertising and marketing, supply, outsourcing, services, consulting, services, purchase, OEM, and distribution agreements
• drafted and negotiated patent, trademark, and software licensing agreements
• Researched, interpreted, and drafted terms and conditions which covered regulatory compliance, privacy and data security, and HIPAA
Leiner Health Products, LLC
Corporate Attorney
Oct 2004 - May 2007
Advised product development, purchasing, quality/regulatory, sales, marketing, finance, operations, IT, and legal matters for over-the-counter drug and vitamin manufacturer; counseled management on patent liability; negotiated and finalized product development agreements, resell and distribution agreements with big pharma, and multinational retail companies
Invitrogen Corporation (formally the name of Life Technologies Corporation)
Corporate Transactional Intellectual Property Attorney
Oct 2001 - May 2004
Drafted and negotiated licensing and R&D agreements for this biotech product development company.
• Advised Business Development; trained business unit to use term sheets to negotiate business terms
• Closed many commercial transactions such as purchase, supply, manufacturing, OEM, telecommunications, and service agreements for both domestic and international business units
University of Southern California
Senior Technology Licensing Associate
Sep 1999 - Sep 2001
Managed comprehensive technology transfer program. Negotiated patent licensing agreements and identified novel inventions. Taught patent law and licensing to researchers and faculty.
City of Hope National Medical Center and Backman Research Institute
Senior Technology Transfer Manager
Aug 1994 - Aug 1999
Led technology transfer program; negotiated licensing agreements; evaluated invention disclosures and managed patent portfolio at this leading cancer research and treatment center.