Bill Gerson

Bill Gerson

Technology Transactions and Supply Chain Lawyer in Silicon Valley

San Francisco
California
Licensed in
CA, NY
New York University School of Law
5.0 5
Clear Communication
Response Time
Knowledgeable
Meets Deadlines
out of 2 reviews
About
I am a transactional attorney with over 35 years’ experience advising on NDAs, complex technology, global supply-chain, and arts-related matters. Based in Silicon Valley since 1996, I work at the intersection of law, engineering, and operations on high-value commercial and development agreements involving supply chains, intellectual property, and risk allocation. I have served in senior in-house roles at public and venture-backed technology companies, as outside counsel at a technology-focused firm, and as a solo practitioner. My practice emphasizes plain-English drafting, collaborative negotiation, and online workflows that streamline… read more execution. I also design modern legal systems and AI-assisted tools to manage volume while preserving judgment. Through Bill Gerson Law Office, I serve a limited number of technology and supply-chain clients and selectively represent artists, performers, galleries, museums, and arts organizations on strategic agreements and key relationships.
37
Years
experience
Fortune 500 Badge
Top 200 Firm Badge
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Representative Clients

Practice Areas

Client Reviews

5.0
Clear Communication
Response Time
Knowledgeable
Meets Deadlines
out of 2 reviews
Clear Communication
Response Time
Knowledgeable
Meets Deadlines

"“Bill's profound knowledge in legal matters has consistently proven indispensable, particularly in navigating intricate contract terms. His insightful recommendations and meticulous attention to detail have played a pivotal role in addressing inquiries related to contracts with confidence and precision. Bill's readiness to offer comprehensive explanations and guidance tailored to the specifics of each situation has been truly admirable.""

Advise on contract negotiations for a technology company
Non-UpCounsel Client
Clear Communication
Response Time
Knowledgeable
Meets Deadlines

"“Love working with Bill, he is accountable, responsive, understands the time pressure of getting agreements drafted and closed... Bill also has good insight and offers legal advice on certain issues or positions ..., at the same time, suggests creative solutions when we seem to be stuck.""

Advise on complex technology development and supply chain transactions at large public company
Non-UpCounsel Client

Work History

Bill Gerson Law Office

Attorney

Oct 2025 - Present

Advise technology and supply-chain clients on complex commercial, IP, and transactional matters while also building a practice for artists, creatives, and arts organizations; provide clear, collaborative, low-jargon guidance; apply systems thinking and AI-assisted tools to design simple workflows and modernize art and technology deals, supporting long-term, inclusive client relationships globally.

Oct 2025 - Present

Apple

Principal Legal Counsel

Jun 2013 - May 2025

Advised Apple Operations and Engineering on complex, long-term, global supply, manufacturing, and technology transactions; negotiated and advised senior execs on capacity, IP rights, investment structures, and risk allocation; led cross-functional strategy and structuring of major agreements; built and scaled a legal issue management system; trusted for clear, pragmatic, business-focused advice.

Jun 2013 - May 2025

Kilpatrick Townsend

Senior Counsel

Aug 2006 - Apr 2013

Technology transactions law practice advising public and venture-backed companies and founders on complex development, intellectual property, and commercial transactions; advised clients across hardware, software, infrastructure, chip fabrication equipment, modular devices, robotics, data centers, and telecommunications

Aug 2006 - Apr 2013

Prior in-house and law firm roles

General Counsel, Senior Counsel, and Associate

Sep 1988 - Jul 2006

Senior in-house roles at public and venture-backed technology companies during rapid growth; advised on IPOs, SEC reporting, and acquisitions; counseled executives, boards, and engineering teams on legal strategy, IP risk, and complex commercial relationships; earlier worked as a litigation associate on commercial and securities disputes, including class actions and corporate investigations

Sep 1988 - Jul 2006

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