Built.io Case Study on UpCounsel

Success story with

K9lyklyrewypeqmbugla builtio large

"I would be surprised to meet an executive who wasn’t using UpCounsel to meet their legal needs."

Xit8bipvrvy0rghooqnw baier builtio

Matthew Baier


Built.io helps companies realize their most ambitious mobile or digital technology projects. Their products and services enable enterprises to accelerate mobile app development, simplify content management and connect businesses with their customers. With clients ranging from Fortune 500 companies to startups, Built.io’s cloud and digital solutions reach millions of users worldwide.

200+ employees

How does Built.io benefit by working with UpCounsel?

Positioned on the cutting edge of developing technology, Built.io found that the UpCounsel platform’s secure, intuitive design speaks to the new generation of companies emerging in tech and across the board. With UpCounsel, Built.io can access a vast global pool of experts who can provide top level expertise at non-law firm partner rates. UpCounsel attorney Andrew Lachmann serves a broad spectrum of Built.io’s legal needs, and is a great testament to the quality of legal talent available. UpCounsel’s on-demand marketplace allows Built.io to get exactly the legal services they need without anything they don’t. Rather than putting off non-urgent projects due to resource unavailability, UpCounsel allows Built.io to cover all of their legal bases.

Time Saved
16 yrs
Avg Atty Experience
Projects Completed

The challenge

With a variety of cloud and subscription-based services, and customers including Fortune 500 companies as well as startups, Built.io’s legal needs range far and wide. They worked with a few big law firms for larger projects but wanted a more flexible option for day-to-day operations and smaller undertakings. As a non-VC funded company, Built.io needed a legal services model that was both affordable and scalable. In addition to managing resources, Built.io also wanted to ensure competence and expertise across the full range of their business and legal needs. Businesses typically select law firms based upon a firm’s core business and strength. Legal needs outside this core realm can get diverted to smaller departments, junior associates, or even outsourced. Though happy with the law firm services they’d received, Built.io didn’t want to sacrifice one area of their business for another – they wanted the best subject matter experts on every topic. During their search for supplementary legal representation, Built.io’s Chief Operating Officer Matthew Baier heard of UpCounsel from a number of different sources and reached out to learn more about the platform. After speaking with a founder and some UpCounsel clients, Matthew signed on.

The solution

Matthew initially liked UpCounsel’s easy-to-use interface and attractive design. He found the portal secure and intuitive, and noted that it speaks to the new generation of emerging companies. But UpCounsel is more than just a pretty face. As he delved deeper, Matthew was impressed by UpCounsel’s concept, execution and functionality. Matthew describes UpCounsel as an “on-demand economy”: a marketplace where users can describe their needs and source project-specific bids from a large community. Legal services don’t typically offer such variety, flexibility or choice. After posting a job and vetting responses, Matthew and Built.io moved forward with Andrew Lachmann, an UpCounsel attorney with broad experience. They were very pleased with Andrew’s competence and responsiveness as he expertly handled the rigorous legal hurdles inherent to working with Fortune 500 companies as well as the smaller tasks they sent his way. Even though Andrew technically works as outside counsel, he’s been able to serve essentially the same role as an in-house counsel, at a fraction of the price. Andrew works with Built.io’s numerous complex contracts, serves as counsel during negotiations, and provides advice at various stages of business relationships. Where Built.io’s legal needs don’t warrant a full-size firm’s representation and retainer, Andrew is able to serve on demand.

Post a job to get free proposals
from our attorneys

Get Free Proposals

Still have questions about
how UpCounsel works?

Contact Our Sales Team