Jenny Wu Attorney Profile on UpCounsel
Jenny Wu

Jenny Wu

Fashion and Digital Media Lawyer

Los Angeles
Licensed in
University of Southern California
Experienced general counsel in fashion and media/publishing industries. Past experience include reviewing, drafting and negotiating a wide range of commercial contracts including but not limited to NDAs, client agreements, websites policies, vendor agreements, marketing agreements, sweepstakes and contest rules, influencer agreements, photo/video/model releases, employment and agency agreements.

In-house counsel experience advising and performing day-to-day legal transactional work across business team at fashion companies based in Los Angeles as well as advising small startup service based and e-commerce businesses specifically in the
… read more fashion industry.

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Work History

Instaco, LLC

General Counsel

Nov 2018 - Present

Instaco is a brand builder. We partner with top influencers to create and build their own fashion brands. As General Counsel, I am responsible for leading corporate strategic, business development, and tactical legal initiatives. Negotiate and draft all business transactions and deals. Participates in the definition and development of corporate policies, procedures and programs.

Nov 2018 - Present

Good, Bad, and Fab

Founder/Digital Media Strategist

Nov 2013 - Present

Within one year of launch, built up a fully monetizing lifestyle website/brand. Create, facilitate, and execute brand collaborations with Fortune 500 companies. Work with PR & media agencies, and fashion brands on global media campaigns. Draft and negotiate advertising, media, talent, and development agreements. In-depth immersion in digital advertising & social media strategies.

Nov 2013 - Present


General Counsel

Nov 2009 - Nov 2012

Managed company's global intellectual property portfolio. Filed trademarks, copyrights, and headed opposition actions against third party registrants. Negotiated and drafted various licensing agreements, employment agreements, and corporate compliance documents. Created and headed up the anti-counterfeiting unit, initiating legal actions against copyright and trademark infringements.

Nov 2009 - Nov 2012

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