Jenny Wu
Fashion and Digital Media Lawyer
California
CA
About
In-house counsel experience advising and performing day-to-day legal transactional work across business team at fashion companies based in Los Angeles as well as advising small startup service based and e-commerce businesses specifically in the… read more fashion industry.
experience
Representative Clients
Practice Areas
Work History
Instaco, LLC
General Counsel
Nov 2018 - Present
Instaco is a brand builder. We partner with top influencers to create and build their own fashion brands. As General Counsel, I am responsible for leading corporate strategic, business development, and tactical legal initiatives. Negotiate and draft all business transactions and deals. Participates in the definition and development of corporate policies, procedures and programs.
Good, Bad, and Fab
Founder/Digital Media Strategist
Nov 2013 - Present
Within one year of launch, built up a fully monetizing lifestyle website/brand. Create, facilitate, and execute brand collaborations with Fortune 500 companies. Work with PR & media agencies, and fashion brands on global media campaigns. Draft and negotiate advertising, media, talent, and development agreements. In-depth immersion in digital advertising & social media strategies.
Tokidoki
General Counsel
Nov 2009 - Nov 2012
Managed company's global intellectual property portfolio. Filed trademarks, copyrights, and headed opposition actions against third party registrants. Negotiated and drafted various licensing agreements, employment agreements, and corporate compliance documents. Created and headed up the anti-counterfeiting unit, initiating legal actions against copyright and trademark infringements.