Trademarking your name can be a difficult and tedious process, especially if you are new to the concept or do not understand the legal restrictions in your area. For those living in the Chicago area, it is especially important to understand not only the basics of trademarking but also local requirements that could affect your business. This is a comprehensive guide that outlines the steps you need to take to properly trademark your business name in Chicago, and to ensure that you are taking all the necessary steps to ensure your legal protection of your name.

When it comes to trademarking, there are two steps to the process. First, you will need to develop an “intent to use” application. This is done by submitting a preliminary trademark application and then filing a Statement of Use. Second, you will need to register your trademark through the USPTO (United States Patent and Trademark Office). This is the official body responsible for granting trademarks in the United States.

Developing an Intent to Use

It is important to understand that “intent to use” applications are typically the first step in the process of trademarking your name. To do this, you will first need to submit a preliminary trademark application. This is the application that you will need to fill out and submit to the USPTO, and it must include the following information: your name, address, and contact information; a brief description of the goods or services associated with your trademark; and any special instructions for the USPTO to consider in reviewing your application.

Once your preliminary trademark application has been submitted, you will then need to file a Statement of Use. This helps to prove that you intend to use the trademark in order to initiate or succeed in commerce. When filing your Statement of Use, you must include information such as the date you began the use of the trademark, how you are using the trademark (such as advertising or other business activities), and any evidence documents that properly support your claim that you intend to use the trademark.

Registering Your Trademark

The second step in the process is registering for your trademark. This is done through submitting a completed final application, known as the “principal trademark registration.” This application must include the following information: the legal name of your trademark; a brief description of the goods or services associated with your trademark; and any special instructions for the USPTO to consider.

After you submit your final trademark registration, you will then need to wait for a response from the USPTO. If approved, you will receive confirmation within 12-18 months. During this time, you will need to appropriately use the trademark and place it in commerce in order to defend it from any potential challengers.

Where to Get Help in Chicago

If you are based in Chicago and are looking for help from experienced trademark attorneys, there are a few options to consider. One of the best choices is UpCounsel, which provides access to high quality, cost-effective legal services and experienced attorneys. Business attorneys on the network have an average of 14 years of experience, and their profiles display client ratings and reviews of recent work.

Another option is to reach out to the Chicago Bar Association, which has a free committee referral line and a list of local trademarks lawyer who specialize in trademark law. You can reach out to the specific lawyers listed to inquire about their rates and services.

It is important to understand that the trademark registration process can be complex and time-consuming. It is essential to educate yourself on the requirements of trademarking in your area and to consider the help of experienced attorneys who will be able to help you navigate the legal processes.




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