When protecting your brand and Important Intellectual Property (IP) assets, it is necessary to register your trade marks. It is an essential consideration for any business, large or small, in order to protect your IP and to ensure that you remain commercially competitive in the market. A registered trade mark is an added legal protection for your brand, allowing you access to certain remedies in a court of law if another entity has been using a similar sign or mark which could cause confusion. As there are numerous aspects to consider with regards to trade mark registration, here are five key considerations to be aware of.

1. Determine Whether Registration Is Necessary

The first step is to determine whether protecting your trade mark through registration is necessary in order to protect your IP. There are numerous types of IP and each requires different registration levels. Conducting a thorough analysis of your trade marks is essential to ensure that everything is in order before being registered. It is also important to ensure that you have correctly identified the type of trade mark that you need to register and the scope in which you would like it protected.

2. Understand All Legal Requirements

For New York based businesses, understanding the local registration process is bitter sweet; even though it seems straightforward, there are also legal requirements to consider when registering a trade mark. It is recommended that you consult a trade mark attorney who understands the local regulations in order to ensure that your trade mark is registered correctly. Working with a lawyer who is familiar with the process ensures that you fully understand all the legal requirements, from filing an application to correctly responding to any issue raised in the Office Action.

3. Identify if You Have Any Legal Conflicts

It is important to identify any legal conflicts before filing your application, as it can often affect the outcome of your registration. This includes prior applications as well as any trade mark-conflicting goods or services. Conducting an extensive search is essential and engaging a lawyer familiar with the area of knowledge is highly recommended.

4. Understand the Registration Process and Timeframe

The timeline of trade mark registration processes is an important factor to remember when filing an application as it cannot be rushed. There is a backlog in the system and trade mark applications can take several weeks - even months - to be approved depending on the country or state you are filing the application in. Therefore, it is important to understand the dates related to the registration process, such as filing date, examination date, publication date and registration date, in order to plan your strategy accordingly.

5. Maintenance and Renewal of Trademarks

Once your trade mark is registered, it is not something you can simply set and forget. In order to protect your brand, it is essential to continually monitor your trade mark and keep up with the maintenance and renewal requirements. It is also important to stay vigilant with regards to any potential infringements.

Trade mark registration is a complex process that requires careful consideration and planning. Taking into account these key points will assist you in making an informed decision when filing a trade mark and provide you with the necessary legal protection for your brand.


Trade Mark Registration,

IP Protection,

Legal Protection