To raise money for company needs, first consider which funding options are the best fit your startup. Sometimes referred to as bootstrapping, self-funding is an effective way to fund a startup business.

Raising Capital for Startup Businesses

First-time business owners and entrepreneurs usually find it difficult to obtain funding if they can't show a business plan with high success potential or some traction. Therefore, they usually fund the business themselves or seek help from friends and family members. This is a much easier way to raise funds since there are fewer formalities, compliance requirements, and costs.

Raising business capital from friends, colleagues, and family members is a very effective and popular means of raising initial capital for a business venture. Individuals that are close to you are more likely to listen to your business plans and believe in your ability to translate your plan into reality. Friends and family members also tend to be more flexible when it comes to interest rates.

You should offer to repay such personal investors with interest within a particular length of time or a share in the business's profits. It's important to take care since your personal relationships can be jeopardized if your business fails or disagreements crop up.

You should borrow the minimum required capital to kickstart your business. Although you will want to avoid legal fees as much as possible, it's best if all parties obtain expert legal advice.


Bootstrapping or self funding should be regarded as the first funding option given its advantages. If you invest your own money in the business, you own it outright. Investors usually view this in a favorable light since you have no other liabilities, loans, or creditors to pay off.

However, self-funding works only when the required capital is small. Some businesses require substantial capital before they can commence operations. For larger businesses, bootstrapping may not be a good idea.


In recent years, crowdfunding has gained a lot of popularity. One of the newer methods of funding for startups, crowdfunding is similar to taking out loans, investments, contributions, or pre-orders from several people.

Entrepreneurs put up a detailed description of their business on crowdfunding platforms. They mention their business goals, detailed plans, a timeline for making profits, the amount of funding needed, and how the funds will be spent. Interested people can view the information on the website. Usually entrepreneurs running a crowdfunding campaign make promises to those giving a donation or pre-buying the product. Anyone is welcome to contribute money to help businesses they believe in.

You should consider crowdfunding since it helps to market your product in addition to helping you get capital. It also gives you an idea of the viability of your product. If a lot of individuals are interested in pre-buying the product, it shows that your business plan is likely to be successful.

Crowdfunding cuts out professional brokers, investors, and other middlemen by placing funding directly where it is needed. Successful crowdfunding campaigns may also attract venture capital investment.

However, you should note that crowdfunding is incredibly competitive. Your business has to be rock solid to have a chance of success. Putting up a vague description of your business goals won't cut in on crowdfunding platforms.

Some of the more popular crowdfunding platforms include GoFundMe, Onevest, DreamFunded, RocketHub, and Kickstarter.

Angel Investors

Angel investors are people with expendable money and an interest in funding startups. They sometimes work in network groups and collectively screen business plans or proposals before investing. In addition to capital, they usually offer mentoring and business advice. Global brands like Alibaba, Yahoo, and Google were started with the help of angel investors.

Angel investors usually come in during the early stages of a business's growth, when businesses take more investment risks with the hope of higher returns.

The downside of this form of investment is that the investors own a part of your business. You have a financial responsibility to always act in the best interests of both the business and its shareholders.

Other forms of raising funds for startups include venture capital, ban loans, and business incubators/accelerators.

If you need help with raise money for company, you can post your legal need on the UpCounsel marketplace. UpCounsel accepts only the top 5 percent of lawyers on its site. Lawyers on UpCounsel come from prestigious law schools like Yale Law and Harvard Law and usually have 14 years of legal experience, including work on behalf of or with companies like Airbnb, Menlo Ventures, and Google.