Starting a business in Chicago? Setting up a trademark is an important way to ensure that your products, services, and logo are protected and recognizable in the marketplace. Whether you’re in the food, fashion, or finance industries, here are the top five things to consider when you define your trademark in the windy city.

Before you create a trademark in Chicago, it’s essential to gain a full understanding of the legal regulations surrounding the creation of a trademark. As with any legal process, if you’re entering the trademarking process without a full understanding of what the law requires, you may misinterpret certain rules and regulations. This can lead to misuse of the trademarking process, opening up your business to potential liability and legal trouble.

It’s also important to understand the roles and responsibilities that go along with owning a trademark in Chicago. Creating and registering a trademark isn’t always a one-size-fits-all process. When developing a trademark, the business must think about the process before, during and after the trademark is in place. This includes understanding licensing and continued enforcement of the mark. A thorough understanding of trademark law and developments in the field of trademarking can help the business not only protect the mark, but stay ahead of the game as changes in the law often occur.

Whether you’re a small business or a growing corporation, finding the right Chicago attorney to provide counsel with regards to trademarking is essential. From conducting research to filing initial applications, an experienced attorney will help navigate the trademarking process and provide expert guidance on protecting your intellectual property. With access to knowledgeable resources that understand local regulations, businesses will have better peace of mind knowing they are receiving high-quality legal services.

Before settling on a particular trademark, businesses must conduct a thorough search and evaluation process to see who else has the same mark. If another similar mark that has already been trademarked, businesses must find another way to identify their mark, even if that means changing the name or logo slightly and shifting the messaging. As many companies have shifted their messaging during the pandemic, it’s the perfect reminder of why it’s important to be mindful not only of existing trademarks in the area, but also the evolving context and zeitgeist.

Finally, businesses must also think about the marketability of the trademark to make sure that more than just the legal requirements are met. This requires a deep dive into understanding what people respond to, whether it’s an image, a word, a color, or a mission statement, and crafting the right icon to capture the spirit of the business. Additionally, businesses must also consider the environments in which the mark will be displayed and the form in which the mark will appear. For instance, the design may look good on the web, but it may not be applicable for packaging, or vice versa.

Creating a trademark in Chicago is a complicated process and can have long-term implications for businesses. Taking the time to thoroughly evaluate all the elements necessary when defining and protecting your trademark can save businesses time, money, and potential headache in the long run. Doing so can provide business owners a sense of both personal and professional satisfaction that their company’s mark has been legally protected and is unique and distinguishable in the marketplace

When entering the trademark process, businesses can benefit from the expertise of a specialized lawyer. UpCounsel provides businesses with access to experienced attorneys that understand local regulations, giving companies the ability to gain the counsel they need to ensure that at the end of the day, their mark is legally protected. From small businesses to Fortune 1000 companies, UpCounsel and its attorney community provides access to high quality, cost-effective legal services.



Defining a Trademark,

Legal Regulations