How to Start a Dance Studio: Everything You Need to Know
When asking how to start a dance studio, it's important to know what is required.3 min read
2. What Happens During a Typical Day at a Dance Studio?
3. What is the Target Market?
4. How Does a Dance Studio Make Money?
5. What is the Growth Potential for a Dance Studio?
6. What are Some Skills and Experiences that Will Help You Build a Successful Dance Studio?
When asking how to start a dance studio, it's important to know what is required. A dance instructor must have the knowledge and experience needed to teach dance lessons, as well as a location to provide those lessons. Most dance studios offer both private and group lessons for aspiring dancers. Starting a dance studio requires attention to detail, capital to invest, and business savvy, as this is a commercial venture.
Although there are options in starting a studio, most fall under two main categories:
- Traditional Studio: in a traditional studio, dancers will learn more about specific types of movement arts, such as hip-hop, ballet, or jazz. These traditional studios often specialize in lessons for kids and teenagers, although some provide lessons to adults as well. As part of the education, teachers at a dance studio often arrange a dance performance or competition for the students.
- Active Lifestyle Studio: the second category for dance studios is on the rise, and it offers an alternative to working out at a gym. Adults can participate in an instructor-led session of dance, such as Zumba or aerial skills. Many adults who are looking for ways to live healthy, active lifestyles will seek this type of studio instead of a fitness club.
Who Can Operate This Type of Business?
Anyone who has access to a commercial location that has enough space to create larger classrooms and a performance area could open a dance studio.
What Happens During a Typical Day at a Dance Studio?
In a typical day at a dance studio, common tasks and activities include:
- Planning dance lessons
- Teaching those dance lessons
- Coordinating and planning performances
- Answering questions from potential students and parents
- Scheduling students in specific classes
- Taking care of the studio, including general maintenance and cleaning
What is the Target Market?
Potential instructors for a dance studio would be dance enthusiasts, many of whom have danced professionally. Some dance instructors continue to dance professionally. The ideal clients at a dance studio include the children of well-off families who care about dancing and can pay for regular lessons.
The instructors at a dance studio don't necessarily need to have a lot of money themselves, but choosing a location in a wealthier area can help increase business. In an affluent area, residents are more likely to have discretionary income that can be spent on dance lessons, which increases the number of students in each class. When instructors have more students to teach, they will use the space more regularly for lessons and classes.
How Does a Dance Studio Make Money?
There are two main ways for a dance studio to generate revenue:
- The first is leasing out the available studio space to private dance instructors. You could rent out single classrooms, the area designated for performances, or the whole building.
- The second option comes when a studio employs its own dance instructors; all fees paid by the students go directly to the studio.
Studios can also bring in special guests to instruct the students and/or sponsor a recital, which could bring in money through higher fees or ticket sales.
What is the Growth Potential for a Dance Studio?
A typical dance studio is housed within one building that offers classes and opportunities to those in the community around it. The building size needed will depend on the demand for dance lessons in the surrounding community. In smaller areas without as much demand, a studio might have just a couple of classrooms, while others are in large buildings with several performance spaces and more classrooms. You may even see studios with multiple locations across a region, although this is rare.
What are Some Skills and Experiences that Will Help You Build a Successful Dance Studio?
Even if you don't plan to teach the dance lessons yourself, it's important that any dance studio owner has some knowledge about the different dance styles. This knowledge will help you decide what lessons you want to offer and which instructors to look for and hire. If an instructor or student gets injured during a class, it's smart to have someone in the building with knowledge of first aid.
If you need help starting a dance studio, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work on behalf of companies like Google, Menlo Ventures, and Airbnb.