1. How to Register Trademark Online
2. Costs of Registering a Trademark Online
3. Things to Know Before Registering a Trademark 

How to Register Trademark Online

Wondering how to register trademark online? The process is pretty straightforward. Use the Trademark Electronic Application System (TEAS) to complete and review your application form, and then submit it to the United States Patent and Trademark Office (USPTO) directly.

Filing your application electronically offers the following benefits:

  • Online help and assistance
  • 24-hour availability
  • Instant responses
  • Application validation functionality

If you decide to file online, choose from four options to file your application:

  • TEAS Regular
  • TEAS Reduced Fee (TEAS RF)
  • TEAS Plus

For those who can't access the internet, the TEAS is available at all Patent and Trademark Resource Centers, located across the U.S. Filing electronically through the TEAS is the preferred method, but printed forms are allowed as well. You may hand-deliver or mail your form to the USPTO. If you need a copy of the application form, call the USPTO phone line at (800) 786-9199.

If you choose to hand-deliver your application or send it via courier, the address is:

Trademark Assistance Center

James Madison Building - East Wing, Concourse Level

600 Dulany Street

Alexandria, VA

Costs of Registering a Trademark Online

The USPTO lowered the fees for certain trademark registration options on January 17, 2015. On that date, it also launched the option for a reduced fee filing (TEAS RF). The filing fee for the TEAS Plus option is $225 per classification of services or goods. This option comes with the strictest filing requirements. The filing fee for the TEAS Reduced Fee (TEAS RF) option is $275 per classification of services or goods.

In order to use this option, you must:

  • Give your email address and authorization to receive correspondence from the USPTO via email
  • Agree to file your application electronically through the TEAS, along with other submissions required during the process.

For those who can't meet the requirements of the TEAS Plus option, the TEAS RF and TEAS Regular filing options are available. The filing fee for the TEAS Regular option is $400 per classification of services or goods. This option doesn't come with the extra requirements associated with the TEAS RF and TEAS Plus options.

Upon submitting your application through the TEAS Plus or TEAS RF options, you must meet all requirements. If your application doesn't meet the requirements, you must submit another $125 processing fee per classification of services or goods. Once you pay the additional fee, the application will be processed under the TEAS Regular option.

Things to Know Before Registering a Trademark 

A trademark is a symbol, sign, sound, design, or other expression that represents your business, product, or brand. It does not offer the same protections as a patent or copyright. Before you file an application, you need to figure out which mark format applies:

  • Standard character mark, which includes letters, numbers, and/or words, or any combination of them. This format doesn't include the style or font, providing more broad rights for usage.
  • Sound mark, which includes jingles and tunes that represent a brand. For example, the lion roaring is a trademark of the MGM brand and the deep note is a trademark of the MGM brand.
  • Stylized or design mark, which includes a mark with a unique appearance or design that needs to be protected, such as the exact look of a logo.

The first step is searching the Trademark Electronic Search System (TESS) database to look for competing trademarks. However, you should also employ a trademark attorney to perform a more thorough search that will go farther than the parameters of the TESS. The attorney can also look at your mark to determine any possible problems and provide guidance as to whether a trademark application is worthwhile.

When you file for a trademark, you must follow all legal requirements and meet all deadlines. If you skip a step or miss a deadline, you will not receive a refund on any filing fees. If you receive any communication from an examining attorney at the USPTO, you may need help from an attorney to craft and send a proper response. Your mark will represent a certain service or good, so it should be a legally acceptable identifier.

If you need help with how to register a trademark online, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.