About Proposal Presentations

If the business proposal is done properly, it serves as positive encouragement to clients and acceptance of your proposal. The better the proposal presentation, the better the chances of securing long-term financial success for your business.

Keep in mind that whatever product, service, or idea you're proposing, if it isn't presented in a well-thought-out manner, you're starting off at a disadvantage. While your idea may be innovative, top-notch, and a contender for success, if you don't present a convincing case to potential clients/investors, it won't sell.

To put it into perspective, if you don't make a pitch that shows your passion for the idea, no one is going to buy it. If your employees and suppliers aren't engaged and energized by your pitch, they won't follow your lead.

Tips for Presenting a Business Proposal

  • Be prepared with a one-page summary listing the key points of the proposal, what your company can do, and why your company should be the one to do it.
  • Provide your audience with quick and easy reminders of the business proposal's details.
  • Be prepared to respond to questions that lead to success versus failure of the presentation. If you don't answer confidently, the audience won't trust you and will assume you aren't up-to-speed on what you're pitching.
  • Anticipate the concerns your client may have prior to beginning the presentation.
  • Don't marginalize disapproval of your solution. Instead, reply with honest and concise responses.

Tips for Preparing a Business Proposal Presentation

Consider these tips when developing your presentation for a business proposal. Get a large piece of paper. Start filling up the paper by jotting down your ideas. Don't think about the order they should be in. Just start writing. Don't get hung up on how important the ideas are or aren't. Just let your mind open up and capture each idea as it flits through your mind. If you have partners, ask them to take a look at your ideas and provide some feedback.

Doing a presentation can be the responsibility of a CEO with a new product, a business person selling their company's services, a salesperson closing a deal, or an entrepreneur looking for investors. Whatever your position is within a company, just delivering words and information is not enough. You must be invested in what you're promoting/selling and understand that there's the main message you want people to take away. Then, focus on that message.

An example of good presentations can be seen on the shopping network, QVC. The company doesn't just put things up to sell; they put things up to sell that promote an idea. For example, if you tune in to the program and a piece of jewelry is being sold, the presentation isn't so much about the jewelry as it is about how the piece of jewelry will make you feel.

A majority of the people making a presentation do so by following a few steps:

  • Gather some bits and pieces of information.
  • Put the bits and pieces in some sort of hierarchical or chronological order.
  • Cram the information onto PowerPoint slides.
  • Present the slides with a modicum of verbal interaction.

The result is that the presentation is like a so-called elevator pitch. You must be able to explain your point clearly in a few words. If you can't draw your idea on a napkin or explain it in simple language, you'll come across as not knowing what you're talking about. Your audience won't know, either.

An important point of any presentation is grabbing the client's attention from the get-go. Do this by pinpointing the business needs of the client, for example, and how you plan to solve it.

The presentation should be all about the message you're trying to convey to the client. Clearly articulate what it is you're doing for the client in terms of what they need and your solution. If you can't or don't address both the need and the solution, chances are you won't receive support from the client.

When doing a presentation for a business proposal, do so with a clear demonstration of how the need and solution align with and support the goals and strategies of the client.

If you need help with how to make a presentation for a business proposal, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.