Cisco Trademarks: Everything You Need to Know
Cisco trademarks are important intellectual property assets that must be legally protected from misuse to maintain the company's reputation for quality services and products. 3 min read
Cisco trademarks are important intellectual property assets that must be legally protected from misuse to maintain the company's reputation for quality services and products. For this reason, the company prosecutes trademark infringement. Although third parties may have or desire affiliation with the company, they may not use Cisco's name, service marks, or trademarks without written permission and in accordance with agreed-upon conditions.
Cisco Policy on Trademarks: Cisco Trademarks
Cisco holds many trademarks in various forms, such as logos, images, designs, words, letters, colors, slogans, the shape and packaging of products, and even sounds. Visitors to Cisco's website can click the trademarks link on any page to see a list of some (but not all) of the company's trademarks. Actions that violate Cisco's trademarks should be avoided and may include but are not limited to the following:
- Using a Cisco trademark in a way that causes confusion about whether the company is providing the product, service, or other offering
- Using a Cisco trademark in a way that fraudulently implies an affiliation or association between Cisco and your company
- Using the Cisco logo without written permission
- Using any Cisco name or trademark as part of the name of another business or element of business
- Using any Cisco trademark in a way that may harm the company's reputation
- Using a trademark that is very similar to a Cisco trademark
- Copying Cisco's logo, font, trade dress, packaging, or brand
- Registering a web domain that includes a Cisco trademark in the name
Cisco Policy on Trademarks: Cisco Corporate Logo
Companies who are affiliated or associated with Cisco through authorized programs can use the logo in certain specific instances, in accordance with the guidelines developed by the Cisco Brand Center/Logo Program. Written permission to use the logo is required.
Cisco Policy on Trademarks: Permissible Use
Those third parties who have written permission to use Cisco's intellectual property, including trademarks, must do so in accordance with both the guidelines below and any license requirements for the specific mark in question. Any use of trademarks that refers to or describes Cisco's products or services must be accurate and also in compliance with these guidelines.
- Do not change or alter the Cisco trademark in any way, including abbreviations, hyphenations, and slash marks.
- Do not use Cisco trademarks or names next to the name of your own service or product.
- Do not use Cisco as part of any business, service, or product name.
- Do not combine a Cisco trademark with other logos, designs, words, numbers, or letters.
- Do not create materials with the Cisco trademark as the main visual element.
- Do not display Cisco trademarks more prominently than your own are displayed.
- Make sure your trademarks are visually distinguishable from Cisco trademarks.
- Only use truthful and accurate statements about Cisco trademarks.
- Do not use Cisco trademarks as nouns, only as adjectives with accurate nouns.
- Always spell Cisco trademarks correctly.
- Do not make a Cisco trademark plural or possessive.
- Only use Cisco's trademarks as intended.
- Always use Cisco's trademarks with the registered and/or trademark symbol.
Cisco Policy on Trademarks: Trademark Permission Requests
Third parties can use Cisco's online request tool to ask for permission to use a Cisco trademark.
Copyright Use and Policies: For All Cisco Copyrighted Materials
- The names and images of Cisco executives, including photographs, can be used only with prior written permission.
- Cisco's Element Icon Library is designed for use by the general public; these images can be used in publication without additional permission.
- Cisco technology overviews, white papers, and implementation guides cannot be licensed for commercial purposes or hosted on other sites. However, sites can link to the most current versions of these documents without obtaining further permission. Educational programs are the exception; instructors of legitimate programs can copy and distribute these documents to students without further permission as long as they are not bound together into a collected work, copies do not exceed those needed for the current course, and copies retain the original copyright notices.
When submitting an online request for the use of Cisco's copyrighted materials, include the name of the person within the company who is sponsoring your request — usually the author or manager of the materials in question.
If you need help with Cisco trademarks, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.