Sr. SEO Project Manager at UpCounsel

Sr. SEO Project Manager

As an Sr. SEO Project Manager at UpCounsel, you will immediately play an integral role in strategic planning and execution of our Search Engine Optimization roadmap. You will join our fast growing team as a key employee and work directly with our Lead SEO and VP of Growth to build and shape the future direction of our growth strategy. This role is flexible to work with the SEO team on-site or remote.

At UpCounsel you will:

  • Own important SEO projects to grow organic traffic including: link building, experimentation, page creation, and automation.
  • Manage outreach and link acquisition strategies to grow organic traffic as a KPI.
  • Create and manage link building processes and teams with the help of the SEO Lead.
  • Help build and maintain our SEO roadmap for both on-site and off-site efforts.
  • Own critical experimentation projects to test viability of SEO growth strategies including: conversion optimization, page creation, and SEO automation.
  • Execute exclusively on white hat strategies.
  • Work with product managers and engineers to outline new search-related products and enhancements.
  • Own and launch thousands of search pages.
  • Document and peer review all projects with the SEO team.

An ideal candidate will:

  • 3+ years of SEO experience, preferably with very large sites.
  • Be able to think creatively and passionately about large scale SEO automation and growth strategies.
  • Excellent written and verbal communication skills in understanding and describing complex SEO concepts via documentation.
  • Have clear understanding of white hat vs. black hat SEO methods.
  • Knowledge of on-site technical issues impacting SEO: titles, meta tags, page elements, semantic markup, robots.txt, canonical links, crosslinking, duplicate / unique content, sitemaps, doorway pages, 301 redirects, etc.
  • Expertise with off-site ranking factors, specifically scalable link building processes.
  • Experience creating recommendations for sites which have dynamic content, URL parameters, heavy use of Javascript, and large scale content issues.
  • Strong analytical skills and not afraid to dig into the data (SQL experience is a plus).
  • Ability to understand and strategize about the relationship between social media, content marketing and SEO.
  • Ability to look at and understand HTML, CSS and Javascript to develop SEO suggestions.
  • Have experience working with product managers and engineers to achieve desired SEO goals.
  • Have the ability to drive conversion optimization for organic search pages (using A/B tests and best practices).

Perks & Benefits

Health + Vision + Dental Insurance

Full medical, dental and vision to keep you healthy

Competitive salary + equity

Competitive salary & generous stock option package


We encourage our team to be thinking about their future

Open vacation policy

We don’t track PTO - take the time that you need

Enjoy delicious meals

Enjoy lunch at the office

Flexible work hours

Flex your schedule to start and end work when is best for you

Commuter reimbursements

Get reimbursed for your public transportation costs each month

Customize your workstation

Build your workstation and desk to make it comfortable

Team Retreats

Quarterly off-site team retreats full of fun surprises and team inspiration


When it comes to games, we know how to have fun! Foosball, Xbox, fantasy football, and more!

Great coffee 24/7

We're serious about getting quality coffee from throughout the world

We're in San Francisco