By UpCounsel Attorney Seth Heyman
Geolocation services are increasingly becoming a key feature of mobile apps, but few app developers and operators are familiar with the statutes, rules and regulations that apply to their use. If you’re developing or operating a mobile app, this article provides a brief summary of the related rules.
You must obtain the express consent of the end-user before tracking their location
An activity tracking app does not require a separate consent, because the location tracking is obvious
Protect your users’ information with sophisticated security protocols. Mobile app operators that collect geolocation information must employ reasonable security protocols sufficient to protect such end-user information from unauthorized access, alteration, destruction, use or disclosure. Given the sensitive nature of the privacy concerns associated with tracking end-users’ locations, you should speak with an experienced attorney to ensure that your use of geolocation software is compliant in all respects.