How to Start Your Rebranding Strategy Before your business decides to rebrand, you must start the process considering the legal issues involved. If you don’t, your rebranding strategy will be worthless and will put your company’s brand equity in danger. Protect Your Logo, Name and Tagline For the most part, two intellectual property rights — copyrights and trademarks — cover your brand. […]
Launching Your Business Using Crowdfunding Crowdfunding for business financing gets easier every year. New laws are making it easier to crowdfund as much as $1 million a year without a going through a public offering. With a solid strategy and cohesive team, crowdfunding harnesses the contributions of a large support network to launch and build your business […]
The CAN-SPAM Act regulates all marketing emails sent in the United States. When considering email marketing best practices, businesses first have to make sure they adhere to this anti-spam law.
Leasing commercial office space is often the largest expense for a small business. And if you agree to suboptimal terms, your lease could put you out of business. Here’s what entrepreneurs should know to protect themselves before leasing commercial property.
The world of employee benefits, health care and health insurance can be confusing to navigate, particularly for small business owners. Nationwide, there are two main categories of health-related benefits: 1) The Patient Protection and Affordable Care Act, also known as Obamacare; and 2) everything else.
Shopping has never been more accessible and more of a sport than in recent history. With mobile devices and cloud services, you can access just about any product, brand or store, compare prices, read reviews, make a secured purchase and then track the delivery of that purchase as it gets scanned at each drop off […]
Swiping your credit card is synonymous with making a payment for most consumers and businesses. However, the action and method of taking payments are about to change. New credit card processing procedures are set to change the way we process payments, thanks to the 2015 EMV Compliance Mandate. Tami Cohorst, contributor to Entrepreneur.com explains, “EMV is an acronym for Europay, […]
To attract the best talent, many companies offer competitive parental leave policies. However, concerns over cost, productivity loss and employee retention — especially for smaller businesses — make choosing the best policy difficult. Employers must analyze if they can afford paid parental leave, flexible or part-time work schedules, and training temporary workers.
“If you build it, they will come,” may work in a 1980’s Kevin Costner movie, but it’s a weak business model to have. However, many entrepreneurs are so enamored with their product that they believe that they’ll instantly have customers clamoring for it. In reality, creating and providing a great product is only two of four important pieces of the […]
Startups don’t die, they commit suicide. In other words, 90 percent of start-ups fail because the founders get bored, discouraged, or something else, and they move on to other things, not because of some catastrophe. No matter how dark it is today, things will always better tomorrow. – Justin Kan, co-founderm Justin.TV & Twitch, Partner, […]