A blog about making your business leaner, faster and smarter

What You Can Learn From Starbuck’s Marketing Debacle

We’ve all had that “oops” moment. You know, the one where you ask a non-pregnant woman when she is due or you open up a meeting with a joke and nobody laughs. Those are the moments that we wish we could stick our head in hole and just hide until someone else makes a bigger faux pas. Unfortunately, that’s exactly where Starbucks has been the past week.

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Auto-Generated Policy Makers: When Should I Use One and When Should I Call a Lawyer?

There are a variety of software and template options out there for just about any legal need ranging from estate planning to lease agreements to employee manuals to promissory notes. With these basic outlines in place, do you really need to invest extra dollars on lawyer fees?

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When Can You Change Your LLC and When Should You Hire a Lawyer?

Sometimes just filing the proper paperwork to establish your own business can seem monumental and like a huge accomplishment on its own. If you can just set the foundation, then you can start generating revenue. However, maybe you registered as an LLC or corporation and now that you have some experience under your belt, you realize that you really should have chosen to register as a C or S corporation. What should you do?

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10 Great Small Business Mistakes to Avoid

  I dare you to type in “common small business mistakes to avoid” into your search engine. If you’re brave enough (or bored enough) to do so, then you’ll be overwhelmed by a virtual avalanche of tips and guidelines with approximately 24.8 million results. So here is tip number one: don’t waste your precious time rummaging through endless websites on the internet. Keep reading this blog to discover the most important mistakes to avoid.

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When Do I Need a Non Disclosure Agreement?

“No man is an island.” “It takes a village to raise a child.” “Behind every great man is an even greater woman.”

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Establishing a Foreign Business in the United States

Recently we received this question from an international business man and thought that if one person was wondering how to establish a foreign business in the United States, then there must be many others who would like to know the answer also.

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Need a Patent? Get a Lawyer

If you’re an entrepreneur, you might be wondering if you should apply for a patent to protect your IP. If so, consider finding a good patent attorney first.

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Negotiating the Purchase of Your Website Domain

“What’s in a name? That which we call a rose By any other name would smell as sweet; So Romeo would, were he not Romeo call’d, Retain that dear perfection which he owes without that title.” Over 400 years later, let’s pose the same question: What’s in a name? In 2015 cyberspace, this question has a completely different answer. It’s your brand, your identity, and how customers or potential customers find you. If you take it one step further, it’s your domain name that is the address to your website and your welcome mat to the world. The wrong domain name can have your company lost in an iCloud. The right name can have clients seeing what you have to offer and can mean the difference between online success or failure.

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What Types of Insurance Do I Need for My Small Business?

So many times as small business owners and entrepreneurs we face this same predictable dilemma of trying to balance a bare bones budget to give our dreams flight. As if starting a business wasn’t hard enough, we are also faced with choosing between the urgent and the necessary. Paying the electric bill and your employees is urgent. Buying supplies, paying for marketing, and applying for IP protection is necessary… and so is insurance.

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Should I Have a Non-Compete Agreement?

Johnny B. Employee walks through your door and hands you a stellar resume. You take him under your wing, spend weeks training him, teach him the ins and outs of your business, and on his five year work anniversary over a chocolate cake in the break room, he (anticlimactically) tells you that he is going to work across town with your competitor. You are floored. Not only have you invested time and money into this future superstar of your company, you also showed him the inner workings of your business and how to create your prized product. Short of putting a potato in the exhaust pipe of Johnny’s Subaru, what can you do to protect your business from defecting employees? Moreover, what can you do to protect your company in the future?

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